THE WORLD CONFERENCE REPLAY
IF YOU MISSED THIS YEAR'S PSA WORLD CONFERENCE—
YOU CAN STILL EXPERIENCE IT
The 2017 World Conference of the Professional Speechwriters Association opened with a mesermizing keynote speech by Tony Schwartz, the ghostwriter of the book that made President Trump plausible, Art of the Deal. The conference included a vigorous debate about the state and future of presidential rhetoric with White House speechwriters to every president from Obama back through Nixon. It concluded with an insightful capnote conversation with First Lady Michelle Obama’s speechwriter Sarah Hurwitz. And it wound through two days of need-to-know ideas and insights from some of the most illustrious, industrious and inventive corporate, nonprofit, university and independent speechwriters in our business.
"It was the single best speechwriters conference I've been to in my career," said one 25-year speechwriting veteran.
"My employee just got back [from the World Conference] and she's raving," said an exec comms director.
And another speechwriter said, "An inspiring, informative and delightful experience. I can truly say I am a better speechwriter and communicator today than I was just a week ago."
If you missed this conference—we have good news: We recorded the conference and you can sign up now to view the sessions that interest you the most, at whatever pace you like, anytime between now and the end of the year.
Check out the conference program below. And see the full conference agenda for detailed session descriptions and the roster of speakers.
TUESDAY, OCT. 17
8:45-9:00 • Opening Remarks by PSA Executive Director David Murray (LIVE)
9:00-10:15 • Keynote Address: From Rueful Ghost to Leadership Coach—The Hard-Earned Wisdom of the Man Who Wrote Donald Trump’s The Art of the Deal (LIVE)
10:45-12:00 • Real. Leadership Communication. (How to make your Exec Comms Real Powerful, Real Authentic—and Real Time.) (LIVE)
12:45-1:15 • PSA Crowdsource! An Idea Jam (LIVE)
1:30-3:45 • Breakout Sessions: Choose from Eight Sessions In Two Tracks
Craft Track: “It Needs More Jokes!” A Speechwriter’s Guide to Abide (LIVE)
Career Track: The Survivors—Lessons from Two Pros Who Have Played the Long Game, and Won (RECORDED)
Craft Track: Spinning Straw Speeches into Golden Remarks (and Thus Amusing Your Speaker and Saving Your Sanity) (LIVE)
Career Track: The Freelance Survivors: Secrets from Independent Speechwriters Who Have Made It This Far (Knock Wood) (RECORDED)
Craft Track: Communicating in a Crisis—How Speechwriters Shape Public Response (LIVE)
Career Track: Write Your Own Strategy, Write Your Own Ticket—Why Exec Comms Strategies Differ from all Other Strategies (RECORDED)
Craft Track: Using Oratory to Create Dialogue on the Most Difficult Subject (LIVE)
Career Track: Deep Dive—How to Build a Holistic Executive Social Media Strategy … And “Like” It (RECORDED)
4:00-5:30 • All the President’s Pens: Speechwriters from Obama Through Nixon Speak Out on the State of White House Speechwriting, and the Future of Presidential Rhetoric (LIVE)
WEDNESDAY, OCT. 18
9:00-10:00 • State of the Profession and Sharing of Results of First-Ever Survey of Speechwriting Salaries and Freelance Fees (LIVE)
10:00-11:00 • PSA Issue Panel: How Can We Make Rhetoric a Force for Good? By Making Every Citizen Rhetoric Literate. (LIVE)
12:00-1:00 • Speechwriting and Self-Actualization: A Capnote Conversation with the Woman Who Helped Michelle Obama Share Her Voice With the World (LIVE)
1:00 • Closing Remarks by PSA Executive Director David Murray (LIVE)