In most organizations, CEO communication has needed a reset for a long time.
Now, buffeted by the most uncertain, unpredictable moment in their careers, corporate communication executives seek a more strategic footing—for their senior leaders, and themselves.
That’s why they’re meeting at the CEO Communication Summit in Montreal, June 13-14.
Here, the leading lights in leadership communication will gather at Concordia University to learn the results of a probing study that asks CEOs what they think about CEO communication.
Armed with these insights, executive communication professionals and corporate communication chiefs from some of the world’s best brands discuss and redefine the state of the art of every aspect of CEO communication: thought leadership, strategic planning, storytelling, venue and audience analysis, exec comms technology and communication in a post-factual world.
Join your ambitious communication colleagues at the CEO Communication Summit in Montreal. And return to work with new knowledge, more leverage, fresh ideas and a plan to bring purpose and the power to leadership communication.
TUESDAY, JUNE 13
8:00-11:00 • Pre-Conference Workshops
Storytelling for Leadership Communication: How to Make It Work, with former White House speechwriter and GE exec comms chief Eric Schnure (Workshop A)
Turn Your Speechwriting Shop Into a Thought Leadership Launchpad, with thought leadership expert Pete Weissman (Workshop B)
11:30-12:15 • Registration and Lunch
12:15-12:30 • Conference Welcome
12:30-1:30 • Research Revelation: What CEOs Think About CEO Communication
Let’s lead off with a rare candid and comprehensive look at what leaders think about leadership communication. This morning, we’ll hear from the researchers who just conducted an original survey for Concordia University’s Luc Beauregard Centre of Excellence in Communication, how CEOs view their responsibilities as thought leaders, brand advocates, CSR drivers, culture whisperers and strategic communicators. If we’re going to persuade our leaders to engage in more courageous, strategic and rigorous communications, we’ve got to know where they are now. After this session, we will.
1:30-2:30 • The CEO: Voice of the Company, Thought Leader to Society
Though many CEOs speak on industry issues, relatively few may be widely described as thought leaders, visionaries who are using communication to reshape the future. We'll learn from two thought-leading companies, Google and Mastercard. We'll speak with Google editorial head Matt Teper, whose Google Ink team defines the voice of the company through speeches, executive presentations, op-eds, blog posts, social media and other platforms. Douglass Hatcher led thought leadership, executive communications, and storytelling at Mastercard over a five-year period, connecting senior executives and the company's core business to societal good. Matt and Douglass will be interviewed by thought leadership innovator Pete Weissman, founder of Thought Leader Communications.
2:30-2:45 • Coffee Break
2:45-3:45 • The Road to Fruition: How to Make the Boss’s Big Idea Make a Difference
A CEO is more powerful than a salesperson, and an idea worthy of a CEO requires more than a sales strategy. It necessarily involves a comprehensive communication framework that asks key constituencies to dream, leap, fight, climb and arrive. And it requires a toolkit far beyond what many executive communication programs offer. Speeches, yes—but also symbols, stories and ceremonies. Patti Sanchez, chief strategy officer at the legendary persuasive presentation firm Duarte, walks us around the framework and toolkit required of every important CEO communication campaign with the help of a real-life example of one company that’s leading nothing short of a global movement to transform the infrastructure that underlies commerce.
3:45-4:45 • CEO Communication in a Post-Factual World
Thanks to the advent of digital and social platforms, CEOs and brands have more channels to reach ideal markets with more accurate ways of understanding their preferences and behavior than ever before. Yet in this environment where expert or informed opinion is distrusted or dismissed—even by the leader of the free world—and where most businesses are regarded with skeptical eyes, businesses are finding it harder than ever to earn attention and more importantly, to establish public trust. How will brands survive in a post-factual economy? How will their leaders communicate with people who believe what they think, before they know the truth? Longtime Ford Motor Company social media boss Scott Monty, now CEO of Brain + Trust Partners, will walk us toward this strange future.
4:45-5:30 • CEO Communication Manifesto: What Does Your CEO Stand For?
Yes, personal brands can be problematic, thought leadership is thorny and corporate issue advocacy can backfire. But at a moment when traditional sources of political, social and economic leadership are especially weak, diffuse and unpredictable, “CEOs need to stand for something,” says National Public Relations’ managing partner Rick Murray. He’ll deliver his “CEO Communication Manifesto,” developed over three decades of work with senior executives.
5:30-7:00 • Opening Cocktail Reception
Drink together, think together, sync together with your fellow travelers on the journey toward more meaningful CEO communication.
WEDNESDAY, JUNE 14
8:00-8:15 • Gather for Breakfast
8:30-10:30 • “Leadership Communication Days”-Style Breakfast Workshop
The conference is full of the best-practices and innovations of others. Let’s make sure you leave the CEO Communication Summit with a plan to improve leadership communication at your place. Sit down with your leadership communication colleagues and see what might actually work at your organization, with your CEO. In an organized conversation, run your best ideas by your colleagues and bare your biggest problems. Help them, and let them help you—and make some lasting professional friends in the process.
10:30-12:30 • Shirtsleeve CEO Communication: Case Studies and Straight Advice
How to Turn a Speech into a Best-Selling Book, and a Thought Leadership Program
Disrupt Aging is a national best-selling book that describes “a bold new path to living your best life.” It started as a memo that AARP’s CEO communications director Boe Workman wrote to his boss, AARP’s CEO Jo Ann Jenkins. Boe will describe the publishing and promotion processes that made Disrupt Aging a best-seller, and he’ll share what the book has done for the CEO and her co-author (who has a cover credit on the book)—and where it’s taking AARP in the future.
Beyond the Speech: How to Create a Strategic and Proactive Approach to Communications
Nearly two thirds of executive communication pros are uncomfortable with their ability to place your organization’s key speakers at strategically important conferences, according to a 2016 Professional Speechwriters Association survey. In a conversation with Eric and Lori Zetlin, who make their living finding strategically relevant audiences for top corporate executives, you’ll learn how to move from a reactive to a proactive approach in selecting speaking opportunities. You’ll take the first step toward building enduring, proactive speaking program that can help you deliver powerful, measurable results to your organization.
The Ties that Bind: How CEO Communication Knits Together a Growing Global Company
Over the last 11 years, TELUS International has grown from 3,000 to more than 25,000 employees, largely through acquisitions in Asia, Central America and Eastern Europe. How has the corporate community withstood such fast and vast growth? It all begins with a caring culture and people-first approach, in which its President and CEO, with the help of CEO communications leader Rosemary Petrossi and the team, has played a central role that supports and amplifies a coherent, values-based and differentiating corporate culture.
Build Your Knowledge, Build Your Empire, Build the Strength of Your Executive Communications
Leadership communication pros know they’re supposed to be much more than speechwriters. But sometimes they don’t realize how much more they can be—and should be. With all the technology available to us, it’s our responsibility to be conversant in more powerful PowerPoint design and use, more savvy about video production, more strategic about how we use social media (and measure the results) and more confident in our event management. Legendary Toronto-based presentation consultant Liam Scott has made it his business over many years to expand his reach as an executive communicator, and he’ll teach you how to do the same.
12:30-2:00 • Lunch, and Closing Conversation—Being Here: Leadership Presence in a Shape-Shifting World
Keith Cargill, CEO of Texas Capital Bank, and executive coach Dain Dunston talk about what the world needs to hear from corporate leaders and what leaders need to hear from their communicators. As the leader of the United States' fastest-growing commercial bank, Keith is responsible to many constituencies and many points of view. What gives a leader the moral authority to convince shareholders, employees and communities to compromise individual needs for solutions that are sustainable for all parties? How do you convince business leaders to invest in the long-term economic health of a region or a nation in a world obsessed with short-term goals? Dain will kick off with an overview of the coaching process, then he'll interview Keith about creating a "leadership platform" that's bigger than the job description. Finally, Keith delivers a powerful and personal statement of what it means to share what you stand for as a leader, and why that story matters.
2:00-2:15 • Concluding Remarks, by CEO Communication Summit moderator David Murray
Dain Dunston is a freelance corporate speechwriter and executive coach who’s spent 25 years driving business leaders crazy with the idea that they owe it to their audiences to be really, really good communicators. He is the author of The Downside of Up: A Comic Novel of Outrageous Fortune (Vernacular Books, 2014) and a co-author, with Drs. Kevin and Jackie Freiberg, of Nanovation: How a Little Car Can Teach the World to Think Big and Act Bold , a case study of how global companies create disruptive innovation through radically low-cost products (Thomas Nelson, 2011). Dain has written and directed one-man shows for Pat Oliphant, Dick Cavett, Patrick Stewart, Tommy Lee Jones and John Travolta. He’s the Grand Prize winner of the 2016 Cicero Awards, an international speechwriting award.
David Murray is executive director of the Professional Speechwriters Association, and editor and publisher of Vital Speeches of the Day, an 82-year-old monthly magazine that collects the best oral communication in the U.S. and the world. He co-wrote the New York Times-bestselling memoir Tell My Sons (Random House, 2013) and a memoir about advertising copywriter parents, Raised by Mad Men.
Douglass Hatcher led thought leadership, executive communications, and storytelling at Mastercard over a five-year period, connecting senior executives and the company's core business to societal good. He elevated the impact of speeches, presentations, and by-liners for executives through more engaging storytelling across venues and channels. Prior to Mastercard, Douglass spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in both the U.S. Senate and House. His first speechwriting job was with the Corporation for Public Broadcasting.
Eric Schnure is an independent leadership communication strategist who most recently served as Director of Executive Communications at GE. A sought-after humor writer in Washington, Schnure began his communications career in the White House in 1993 as a speechwriter for Vice President Al Gore and later served in senior communications roles at the United States Department of Housing and at NASA. He teaches speechwriting at Johns Hopkins University.
Eric Zetlin is managing director of S3—Strategic Speaker Services, a leading executive visibility firm. He works with clients and conference organizers to make impactful connections and compelling content to benefit conference audiences and the executive speakers he works with.
Keith Cargill is president and CEO of Texas Capital Bank. Keith joined Texas Capital Bank in 1998 as one of its founding members. He brings more than 30 years of diverse banking, finance, operating and accounting expertise to his responsibilities as President and Chief Executive Officer of Texas Capital Bank. A native Texan, Cargill serves on the advisory boards of the Hankamer School of Business at Baylor University and the development board of the University of Texas at Arlington, the Chiapas Project, HopeXchange, and as the chairman of the board of World Affairs Council of Dallas/Fort Worth.
Liam Scott is a speechwriter, presentation developer and presentation coach based in Toronto. He works with his own executive and professional speaker clients, and is also an external Senior Presentation Director for Audience, a communications company with offices in London, Singapore, Basel, and Toronto. Liam’s philosophy of presenting is simple: “You are interesting. Your presentations should prove it.” Liam’s approach was formed over 10 years as a speechwriter for senior executives, public figures, and government officials.
Lori Zetlin Rosmarin is managing partner and co-founder of S3—Strategic Speaker Services, a leading executive visibility firm. Prior to starting S3, Lori was the creator and founding director of the speakers bureau for Brodeur Worldwide, where she designed and implemented tailored speaking programs for dozens of companies.
Matt Teper is head of editorial at Google, Leader (and cofounder) of Google Ink, the team responsible for defining the voice of Google in major speeches, executive presentations, op-ed's, blog posts, social media, press statements, internal news, and all manner of creative and editorial work. Before coming to Google, Matt was chief speechwriter to U.S. Vice President Joe Biden.
Patti Sanchez is chief strategy officer at Duarte, Inc., the Silicon Valley presentation and visual storytelling firm whose clientele includes almost half of the top 50 brands, notable experts, respected causes and global consulting firms. Patti has led communication initiatives for Cisco, Ericsson, Hewlett-Packard, LexisNexis, VMware, Symantec and Nike.
Pete Weissman creates thought leadership programs for executives in the spotlight. Pete has worked in the West Wing, the U.S. Senate and for Fortune 100 CEOs. His work has taken him from Davos to Timbuktu. He is the founder of Thought Leader Communications. Based in Atlanta, the firm provides strategy, speechwriting, presentation coaching and training. Follow Pete @PeteWeissman
Randall H. (Boe) Workman, Ph.D., is the CEO Communications Director at AARP where he serves as the chief speechwriter for AARP CEO Jo Ann Jenkins, with whom he wrote the best-selling book, Disrupt Aging. His speeches have appeared in Vital Speeches of the Day, the Business Speaker’s Almanac, Representative American Speeches, and numerous business and industry publications as well as textbooks.
Rick Murray is managing partner and chief digital strategist for NATIONAL Public Relations, where he and his team represent Ford, Amazon.com, Enbridge and Pfizer, among other leading brands. Previously, Rick was president of Edelman’s Midwest region, and before that he was president of Edelman Digital. Rick is a frequent speaker and commentator, often cited in the media on communication issues.
Rosemary Petrossi is executive communications speechwriter at TELUS International, based in Toronto. During a 15-year communication career, she has focused on executive communication, publicity and issues management, creating successful communications campaigns for Maple Leaf Foods, HGTV Canada, XM Canada (Sirius) and LG Electronics.
Scott Monty is CEO and managing partner of Brain+Trust Partners, where he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.
Concordia University, located in the vibrant and cosmopolitan city of Montreal, Quebec, is one of Canada's most innovative and diverse, comprehensive institutions of higher learning. John Molson School of Business is a world-class business school, committed to academic excellence in teaching and research. It is the home of Luc Beauregard Centre of Excellence in Communications Research, devoted to advancing knowledge in corporate and marketing communications.
Convened by Vital Speeches of the Day magazine, the Professional Speechwriters Association offers training, information, recognition, connection and purchasing power for speechwriters and leadership communication professionals.
Concordia University, John Molson School of Business
Meetings will take place in the "EV" Building, 2nd Floor
1515 Sainte-Catherine St W
Montreal, Quebec H3H 2W1
See campus map
If you find the hotels listed above can no longer accommodate the nights you need, Concordia University has corporate rates at many Montreal and Canadian hotels: http://www.concordia.ca/alumni-friends/benefits-services/travel-leisure/hotel-discounts.html
From Pierre Elliott Trudeau International Airport, Concordia’s Sir George Williams Campus is conveniently reached by taxicab, and economically reached with the 747 Airport/Downtown shuttle.
For detailed information on public transportation, taxi service, driving directions and on-campus parking, please click here.