You are here
Do the leaders of your institution share a speaking style? Should they?
At Apple, Steve Jobs’ iconic presentations were so integral to the brand that it appears new CEO Tim Cook is aping the style.
So much so, that after two high profile Cook presentations in the last year, an artificial intelligence speech analyzer was “100 percent” sure Jobs and Cook had the same speechwriter.
Much more likely: Cook’s speechwriter studied Jobs thoroughly and consciously or unconsciously wrote likewise. —DM