Getting an op-ed published: It’s harder than your leaders think—but it’s easier than you think. And it’s easier than it used to be, if you know how to write an op/ed effectively.
The truth is, editors are starving for relevant, well-argued pieces from authoritative leaders of institutions. "Thank you for sending us something that is actually fun to read and has a point,” an op-ed editor at a major newspaper told a contributor recently. “I mean that in the deepest way.”
Ah, but there’s the trick: Writing a lively, focused op-ed and getting it approved and submitted while it’s still timely.
Under others’ bylines or under his own, Bob Lehrman written more than 100 published op-eds during his career in corporate, nonprofit and political public relations. His pieces have appeared in The New York Times, The Washington Post, USA Today, and many other major publications.
A master teacher as well as a master writer, Bob knows—and through real examples of op-eds that work, he shows:
- How to evaluate your op-ed idea before you begin: Do you have a sufficient news peg, a writer with the right kind of credibility and a fresh view on a subject that would interest readers?
- How to write a lead that makes editors read on. Secrets to the op-ed lead and the op-ed language. (And how to edit a speech into an op-ed.)
- How to research an op-ed—quickly, and carefully.
- How to use concrete detail to add coherence to your concept.
- How to grease the approval process so the op-ed gets submitted while the issue’s still hot.
- The difference between a serviceable op-ed that gets published, and a great one that gets shared.
In this 90-minute interactive webinar, Bob will walk you through the process of transforming a mediocre op-ed into a fine one. And he'll answer every question you have about how to write your own op-eds that get published, get read—and get results.
Meet Robert Lehrman
The Principal at Lehrman Communications, Robert A. Lehrman served as Chief White House speechwriter for Vice President Al Gore, Chief Speechwriter for the CEO of Pfizer. In addition to writing speeches and op-ed for major political and corporate figures, he has published seven books, including award -winning novels, and the highly-praised Political Speechwriter’s Companion: A Guide for Writers and Speakers, now going into a Second Edition. He appears often on radio and TV, leads workshops and webinars, and teaches public communication at American University.