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Edelman Trust Barometer holds tough truths for speechwriters
Edelman’s just-released 2017 Trust Barometer, and you.
“The credibility of CEOs fell by 12 points this year to 37 percent globally. Government officials and regulators are the least credible spokespeople, at 29 percent credibility. ‘A person like yourself’ is now as credible as an academic or technical expert, and far more credible than a CEO or government official.”
As my mother used to say, stick that in your pipe and smoke it.