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As documentary-style political ads rise—a new role for speechwriters?

Gritty viral videos are replacing slick political commercials, perhaps bringing speechwriters closer to the process.

A recent New York Times piece explains the rise of “documentary-style storytelling” videos that are cheaper to make, that distribute themselves, and that are more effective than traditional TV commercials.

Why should speechwriters care?

The videos sometimes contain snippets of speeches, yes; but more to the point, their goal—to organically connect the message to the person speaking it—that’s the speechwriter’s meat.

Get in there, and help the team.DM


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