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How to Write a Speech
Qn this date-Feb. 16, 1923-archeologist Howard Carter entered the burial chamber of King Tutankhamen. There he found a solid gold coffin, Tut's intact mummy and priceless treasures.
On Feb. 16, 1959, Fidel Castro took over the Cuban government 45 days after overthrowing Fulvencia Battista.
And America's first 9-1-1 emergency phone system went live in Haleyville, Alabama on Feb. 16, 1968.
Today, I won't be revealing priceless treasures. I promise not to overthrow anyone, or generate any 9-1-1 calls. But I do hope to reveal a few speechwriting secrets, provide a little revolutionary thinking and a sense of urgency about the speeches you ought to be giving.
That's one way to open a talk-tie your subject to events that took place on the date you're speaking.
Another is to tie your talk to the place where you're speaking, like this...