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Who Will Care for Us?

Principles, Perspectives And Programs From A Consumer Lens

Like many of you, I'm sure, I appreciate good photography. Technology has provided some incredibly high quality cameras these days, but they cannot provide the level of quality work they were designed for without skilled professional photographers to operate them. And, if you have occasion to observe a photo shoot, you will see the skilled photographer change the lens on his or her camera several times.

By looking through different lenses, the photographer can, with the same camera, obtain entirely different views, or perspectives, on the subject of the photo shoot. In fact, I'm certain the photographer would argue that obtaining those different perspectives by using different lenses was absolutely necessary to producing top-level photography.

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