Speechwriting guru Simon Lancaster shows how speakers can use rhetoric to inject people with dopamine, oxytocin or cortisol—"depending on how you want your audience to feel."
"I do not believe scripture or church history or reason condemns a secular nation state for having reasonable immigration laws. If we have them, then they should be enforced."
Richard Goodwin belonged to a generation of speechwriters who didn't settle for being mere wordsmiths. They wanted, as Goodwin put it, to "move men to action and alliance."
