You write for a person who has risen to the highest level in a very competitive discipline. A tech entrepreneur. A scientist. An architect. The very best at … something. But this person is not a communicator by trade, and likely not a storyteller by nature.
It’s your job to help them convert their vast and often arcane knowledge into a story that their audiences feel a part of—and to help them tell it in such a way that’s warm, relatable, charismatic, even emotional. (And thus, vulnerable.)
There are no shortcuts to getting speakers to tell great stories. But there are surefire techniques, and you’re about to learn them—from the winner of the 2018 Cicero Speechwriting Awards, Matt Kivel.
“There are always parts of a person’s life story that are fascinating. You just have to dig,” says Matt, who has been digging for a long time, as a university speechwriter, as a speechwriter in the aerospace industry and as a journalist in the entertainment industry.
Matt Kivel will teach you how to:
- Build a sufficient rapport to get your reticent speaker to let the guard down. (While making the strategic case for storytelling.)
- Dig deep. How to ask all the right questions (and none of the wrong ones) to maximize every moment you get with the speaker, tapping into his or her true interests and life story quickly and accurately.
- Guide your speaker gently, by constructing appealing narrative fragments before you even sit down to write your first draft.
- Construct a complete story, or weave seemingly disparate stories together, in a way that feels natural and remarkably compelling.
- Show the speaker that he or she can trust you to know and respect the difference between confidential counsel and candid communication.
- Write stories sensitively and learn when to push your speaker and when to pull back. Speechwriting is a collaboration and a balancing act, and storytelling is the most personal version.
In this 90-minute interactive webinar, Matt will share dozens of strategies for building trust and establishing strong connections with your clients. He’ll answer your questions and help you gain a strong understanding of how to tell your speaker’s personal stories with deftness, clarity and emotional resonance.
He’ll teach you everything that helped him write the searing story that won him and his speaker a Cicero Speechwriting Award—and more importantly, a lasting connection to everyone who heard it.
Meet Matt Kivel
Matt Kivel is an award-winning speechwriter and the speechwriter to the President of The University of Texas at Austin, Gregory L. Fenves. Previously, he served as executive speechwriter to Dr. Wanda Austin, President and CEO of The Aerospace Corporation.