The pace of change in healthcare has created a breaking wave of opportunity and challenges for the industry’s leadership communicators, who are at great pains to differentiate the value of products and services, clarify and communicate complex issues and promote their experts and organizational expertise.
This two-day meeting—the first meeting of Leadership Communication Days just for healthcare pros—will bring together top-level communicators who support leaders of corporate, nonprofit, association, and government health care organizations. They’ll share the best practices in the sector and address the trends ahead of us—and the trends we may want to start.
In confidential and candid conversation with AMA leadership communications director Kristina Goel, AMA senior speechwriter Joel Hood, legendary Eli Lilly exec comms director Rob Friedman, City Club of Chicago executive director Tweed Thornton and Steven Collens, CEO of the hot healthcare tech startup Matter, we’ll address pressing questions and timely issues, like:
- How can our leaders credibly connect with audiences and accurately convey complex information in today’s Dr. Google environment?
- The leadership communication implications of ACA implementation, and how to should we articulate government’s role—ideal, and real—in the medical industry?
- How can we help our leaders communicate consistently in an ever-changing regulation landscape?
- How to use storytelling and other means to make healthcare make sense to healthy people who don’t want to think about these issues.
- How to deal with widespread assumptions and stubborn political opinions about our health and America’s healthcare system.
- What your CEO should expect of you, and what you should expect from your CEO.
- Innovation in healthcare—how and when to turn long speeches into short pitches that sell new ideas.
You'll share your successes and bare the problems you need your colleagues’ help to solve.
Two days of intensive meetings and a sponsored dinner and drinks, Leadership Communication Days is an intense experience for leadership communicators, going from isolation from peers to immersion among them. You’ll leave this event at once exhausted and reawakened, intellectually buzzing—and ready to return to your office with some ideas to try and industry colleagues who have your back.
To make sure everyone has a chance to participate fully, we're capping attendance at 20.
Also: While we’d like for Leadership Communication Days/Healthcare to become a regular event, we can’t know for sure if it will. So register now to make sure you get your seat at what could be a once-in-a-career opportunity.
Cost for Leadership Communication Days/Healthcare is $2,495. (Members of the Professional Speechwriters Association receive 25% off.)
Register now to reserve your seat. (No refunds on cancellations less than 30 days before the event.)
We recommend The Langham Chicago, conveniently located in the AMA building, and where our host has extended a special rate. Please call 312-923-9988 and ask for the American Medical Association rate or book online using Corporate/Promotion code 10253.
Each day of Leadership Communication Days/Healthcare runs from 9am-5pm at the American Medical Association offices, 330 N. Wabash Ave., Chicago, IL 60611. Drinks and dinner, on Vital Speeches of the Day magazine, will take place Thursday evening at approximately 6:30 p.m.
What Past Participants Say About Leadership Communication Days
Participants leave Leadership Communication Days refreshed, determined and relieved to know they are not alone:
“I came home with new ideas, new colleagues and friends, totally geeked for what's next.” —Jim Reische, Vice President for Communications, Grinnell College
“My poor boss is about to discover that the only thing worse than when I’m overworked,” said Airbus exec comms pro Jacqueline Martinez-De Rosso, “is when I’m over-enthusiastic!”
“I can't overstate how much I enjoyed last week's gathering, and really hope to keep the conversation going. I left with lots of new knowledge and even more inspiration and motivation.” —Jim Nichols, Senior Strategist, Executive Communications, University Hospitals
“You had deft touch with the agenda, giving us the right mix of strategic, tactical and entertaining elements. Most of all, you knew when to let us run with the dialogue...and when to rein us in. Good people. I will definitely do my best to make it back.” —Michael Tysarczyk, SVP and Director, Executive Communications, RBS Citizens Bank
“Leadership Communication Days continues to be my favorite--and the most valuable--conference I attend. … After four of these conferences, I'm already looking forward to next year with great anticipation to see what it will bring." —Boe Workman, Director, CEO Communications, BP
“I had a great time at the soirée—as the only one of 106,000 employees who does what I do, it's certainly great to commiserate and swap war stories with some similarly demented practitioners of mercenary wordcraft. Seems I'm not (that) crazy after all.” —Scott Sandman, Executive Communications Manager, BASF
And Cheri Bustos attended the very first Leadership Communication Days, as VP of public relations/communications at Iowa Health Systems. “I am inspired by all of you,” she said. Apparently so! She’s now a member of the U.S. House of Representatives.