In a blog comment, communication commentator Ike Pigott offered a tactic for dealing with executives who reject your advice about the importance of storytelling.
“You’re right, ’story’ doesn’t sound important enough for an executive to worry about,” Pigott wrote, “but you can scare the bejeezus out of them by pointing out how their inaction is ‘ceding the narrative.’”
That advice sounds well-seasoned.
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Tags: Executive Communication, narrative, stories, storytelling
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on Wednesday, July 21st, 2010 at 7:55 am and is filed under Executive Communication.
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Executives often think that they don’t want or like stories, but when I ask them what they remember form the best speaker they’ve seen in the last year, they only thing they remember are the stories.