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Are companies trading in their speechwriters for social media jockeys?
How many social media jockeys can a speechwriter’s salary buy?
A longtime speechwriter at a Fortune 50 company reports that her firm “has pulled the plug on speechwriting and me with it.”
“The decision was made to invest in social media headcount and relinquish speechwriting,” leaving that task to a chief of staff. Dazed and facing an earlier-than-scheduled retirement, the senior scribe wonders, “Does this represent a broader change in emphasis for corporate communications?”
Reader, what do you think?